Building Trust in the Online Therapy Space
Through empathy-led content, we helped Tokitus connect and build credibility with its audience.
< Industry >
HealthTech
< Target market >
UK
< Client >
Tokitus
< Product >
Online therapy service
< THE CHALLENGE >
To position Tokitus as a trusted online therapy provider, we partnered with creators who speak openly and honestly about therapy. Their genuine stories helped break the stigma, connect with the audience, and spark real interest in the platform.
< RESULTS >
Strong increase in service sign-ups
5.28%
Engagement Rate
500%
CPM decrease (vs. projected)
- Position Tokitus as a trusted online therapy service
- Drive service sign-ups
< Campaign Goals >
This is some text inside of a div block.
< Strategy >
Tokitus needed to build credibility in a space that’s personal and often stigmatized. Our goal was to create a campaign that felt human, honest, and grounded in real experiences.
We focused on empathy and relatability. By working with mental health creators who already advocate for therapy, we made Tokitus feel like a safe, supportive first step.
< HOW WE DID IT >
We carefully selected UK-based creators known for speaking candidly about mental health.
Together, we shaped the content to feel natural and compassionate, never scripted.
We tested a mix of formats, from short-form videos to livestreams, to see what resonated best.
Each creator shared a personal story and a discount code, creating both emotional connection and a clear next step.
< TAKEAWAYS >
Real voices drive real impact.
Creators who genuinely care about the topic bring authenticity no brand script can match.
Tone matters.
In sensitive categories like mental health, empathy always outperforms polish.
< Post-Campaign Impact >
The campaign helped Tokitus boost sign-ups and deepen its connection with its core audience. By making therapy feel approachable and human, Tokitus stood out in a growing and crowded online therapy market.
SEE MORE CASES
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Rob
“This is the most logical partnership I’ve ever seen in my life”
Andrew Crusoe
“When you know from the beginning that the entire video is a commercial but you watch it anyway … that’s some good stuff right there!”
@MisterItchy
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That Midwestern Mom
“I trust them already bc they have genius taste in marketing.”
Erin @sneakybrownnoser
“Better than most corporate training films, right here.”
@jpo3811
“Now that’s an incredibly well matched ad.”
@joachimschoder
“As a person who hates ads, that was the most flawless, relevant, and timely segue from content to sponsor I’ve ever seen.”
@adx442
“ I happily watched this whole ad.”
Tim Belomo
“I’m influenced. Let me go see how much it is.”
Rob
“This is the most logical partnership I’ve ever seen in my life”
Andrew Crusoe
“When you know from the beginning that the entire video is a commercial but you watch it anyway … that’s some good stuff right there!”
@MisterItchy
“Also, this is the most brilliant partnership ever.”
That Midwestern Mom
“I trust them already bc they have genius taste in marketing.”
Erin @sneakybrownnoser
“Better than most corporate training films, right here.”
@jpo3811
“Now that’s an incredibly well matched ad.”
@joachimschoder
“As a person who hates ads, that was the most flawless, relevant, and timely segue from content to sponsor I’ve ever seen.”
@adx442
“ I happily watched this whole ad.”
Tim Belomo
“I’m influenced. Let me go see how much it is.”
Rob
“This is the most logical partnership I’ve ever seen in my life”
Andrew Crusoe
“When you know from the beginning that the entire video is a commercial but you watch it anyway … that’s some good stuff right there!”
@MisterItchy
“Also, this is the most brilliant partnership ever.”
That Midwestern Mom
“I trust them already bc they have genius taste in marketing.”
Erin @sneakybrownnoser
“Better than most corporate training films, right here.”
@jpo3811
“Now that’s an incredibly well matched ad.”
@joachimschoder
“As a person who hates ads, that was the most flawless, relevant, and timely segue from content to sponsor I’ve ever seen.”
@adx442
“ I happily watched this whole ad.”
Tim Belomo
“I’m influenced. Let me go see how much it is.”
Rob
“This is the most logical partnership I’ve ever seen in my life”
Andrew Crusoe
“When you know from the beginning that the entire video is a commercial but you watch it anyway … that’s some good stuff right there!”
@MisterItchy
“Also, this is the most brilliant partnership ever.”
That Midwestern Mom
“I trust them already bc they have genius taste in marketing.”
Erin @sneakybrownnoser
“Better than most corporate training films, right here.”
@jpo3811
“Now that’s an incredibly well matched ad.”
@joachimschoder
“As a person who hates ads, that was the most flawless, relevant, and timely segue from content to sponsor I’ve ever seen.”
@adx442
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