How We Drove Installs for a Location Tracking App

By aligning the right message with the right voice, we positioned Geozilla as a must-have tool for family safety.

< Industry >
Mobile Apps
< Target market >
Global
< Client >
Geozilla
< Product >
Location tracking app

< THE CHALLENGE >

To generate app installs for Geozilla, we launched an influencer campaign built around personal storytelling.

< RESULTS >

1M+

Organic Views

24%

Click-to-Install Rate
  • Educate the audience about the importance of geo-tracking for personal safety
  • Drive app installs

< Campaign Goals >

This is some text inside of a div block.

< Strategy >

We started with deep audience research to understand who would benefit most from Geozilla and why.

‍

From there, we built distinct buyer personas: parents concerned about their kids’ safety, caregivers looking after elderly relatives, young adults managing long-distance relationships, and tech-savvy users interested in safety tools.

‍

Each persona informed our messaging and influencer selection. We focused on creators who could make Geozilla’s features feel personal and relevant.

< HOW WE DID IT >

We partnered with a curated group of YouTube creators, which aligned with our target segments.

‍

Our team worked closely with influencers to help them integrate Geozilla into their content in a way that felt natural.

‍

Creators shared real-life stories that highlighted when and why geo-tracking became essential, like monitoring a teen’s commute, keeping tabs on an elderly parent, or just making sure loved ones made it home safely.

‍

Creators explored the app’s features in walkthroughs, demos, and personal vlogs. This approach drove real engagement and helped viewers immediately understand the app’s value in everyday life.

< TAKEAWAYS >

Real-world examples boost adoption.

Influencer content rooted in real-world use cases builds trust, drives product signups, and makes tech feel human.

< Post-Campaign Impact >

The campaign sparked meaningful conversations about safety and tech. Influencers drove app installs, expanded Geozilla’s reach into new audience segments, and gave the brand a library of relatable, evergreen content that continued to build trust long after the campaign wrapped.

SEE MORE CASES

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“ I happily watched this whole ad.”
Tim Belomo
“I’m influenced. Let me go see how much it is.”
Rob
“This is the most logical partnership I’ve ever seen in my life”
Andrew Crusoe
“When you know from the beginning that the entire video is a commercial but you watch it anyway … that’s some good stuff right there!”
@MisterItchy
“Also, this is the most brilliant partnership ever.”
That Midwestern Mom
“I trust them already bc they have genius taste in marketing.”
Erin @sneakybrownnoser
“Better than most corporate training films, right here.”
@jpo3811
“Now that’s an incredibly well matched ad.”
@joachimschoder
“As a person who hates ads, that was the most flawless, relevant, and timely segue from content to sponsor I’ve ever seen.”
@adx442
“ I happily watched this whole ad.”
Tim Belomo
“I’m influenced. Let me go see how much it is.”
Rob
“This is the most logical partnership I’ve ever seen in my life”
Andrew Crusoe
“When you know from the beginning that the entire video is a commercial but you watch it anyway … that’s some good stuff right there!”
@MisterItchy
“Also, this is the most brilliant partnership ever.”
That Midwestern Mom
“I trust them already bc they have genius taste in marketing.”
Erin @sneakybrownnoser
“Better than most corporate training films, right here.”
@jpo3811
“Now that’s an incredibly well matched ad.”
@joachimschoder
“As a person who hates ads, that was the most flawless, relevant, and timely segue from content to sponsor I’ve ever seen.”
@adx442
“ I happily watched this whole ad.”
Tim Belomo
“I’m influenced. Let me go see how much it is.”
Rob
“This is the most logical partnership I’ve ever seen in my life”
Andrew Crusoe
“When you know from the beginning that the entire video is a commercial but you watch it anyway … that’s some good stuff right there!”
@MisterItchy
“Also, this is the most brilliant partnership ever.”
That Midwestern Mom
“I trust them already bc they have genius taste in marketing.”
Erin @sneakybrownnoser
“Better than most corporate training films, right here.”
@jpo3811
“Now that’s an incredibly well matched ad.”
@joachimschoder
“As a person who hates ads, that was the most flawless, relevant, and timely segue from content to sponsor I’ve ever seen.”
@adx442
“ I happily watched this whole ad.”
Tim Belomo
“I’m influenced. Let me go see how much it is.”
Rob
“This is the most logical partnership I’ve ever seen in my life”
Andrew Crusoe
“When you know from the beginning that the entire video is a commercial but you watch it anyway … that’s some good stuff right there!”
@MisterItchy
“Also, this is the most brilliant partnership ever.”
That Midwestern Mom
“I trust them already bc they have genius taste in marketing.”
Erin @sneakybrownnoser
“Better than most corporate training films, right here.”
@jpo3811
“Now that’s an incredibly well matched ad.”
@joachimschoder
“As a person who hates ads, that was the most flawless, relevant, and timely segue from content to sponsor I’ve ever seen.”
@adx442

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