Performance Gains: Influencer Campaign for a Fitness App
We launched an influencer campaign that positioned FitnessAI as the essential app for personalized workouts.
< Industry >
Mobile Apps
< Target market >
Global
< Client >
FitnessAI
< Product >
Workout planner app
< THE CHALLENGE >
By partnering with fitness creators, we showed how FitnessAI guides workouts, keeps routines on track, and helps hit personal goals, driving app adoption and growth.
< RESULTS >
270k+
Views
7.09%
Engagement Rate
- Drive iOS installs
- Cement FitnessAI as the go-to personal workout planner
< Campaign Goals >
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< Strategy >
We went where the audience already lives: mobile-first, social-first, all platforms where workouts feel real.
We paired FitnessAI with standout fitness creators who demonstrated its value in everyday life.
< HOW WE DID IT >
Content was high-energy, authentic, and easy to digest. Influencers demonstrated workouts step-by-step, integrated the app into their fitness routines, and highlighted how it removes the guesswork from starting and sticking with a program.
< TAKEAWAYS >
Habit-forming starts with trust
When influencers shared their genuine progress, struggles, and wins, FitnessAI started feeling like a reliable coach in their pocket.
< Post-Campaign Impact >
By crafting stories that felt like a friend sharing their fitness journey, we helped users form lasting healthy habits.
SEE MORE CASES
“ I happily watched this whole ad.”
Tim Belomo
“I’m influenced. Let me go see how much it is.”
Rob
“This is the most logical partnership I’ve ever seen in my life”
Andrew Crusoe
“When you know from the beginning that the entire video is a commercial but you watch it anyway … that’s some good stuff right there!”
@MisterItchy
“Also, this is the most brilliant partnership ever.”
That Midwestern Mom
“I trust them already bc they have genius taste in marketing.”
Erin @sneakybrownnoser
“Better than most corporate training films, right here.”
@jpo3811
“Now that’s an incredibly well matched ad.”
@joachimschoder
“As a person who hates ads, that was the most flawless, relevant, and timely segue from content to sponsor I’ve ever seen.”
@adx442
“ I happily watched this whole ad.”
Tim Belomo
“I’m influenced. Let me go see how much it is.”
Rob
“This is the most logical partnership I’ve ever seen in my life”
Andrew Crusoe
“When you know from the beginning that the entire video is a commercial but you watch it anyway … that’s some good stuff right there!”
@MisterItchy
“Also, this is the most brilliant partnership ever.”
That Midwestern Mom
“I trust them already bc they have genius taste in marketing.”
Erin @sneakybrownnoser
“Better than most corporate training films, right here.”
@jpo3811
“Now that’s an incredibly well matched ad.”
@joachimschoder
“As a person who hates ads, that was the most flawless, relevant, and timely segue from content to sponsor I’ve ever seen.”
@adx442
“ I happily watched this whole ad.”
Tim Belomo
“I’m influenced. Let me go see how much it is.”
Rob
“This is the most logical partnership I’ve ever seen in my life”
Andrew Crusoe
“When you know from the beginning that the entire video is a commercial but you watch it anyway … that’s some good stuff right there!”
@MisterItchy
“Also, this is the most brilliant partnership ever.”
That Midwestern Mom
“I trust them already bc they have genius taste in marketing.”
Erin @sneakybrownnoser
“Better than most corporate training films, right here.”
@jpo3811
“Now that’s an incredibly well matched ad.”
@joachimschoder
“As a person who hates ads, that was the most flawless, relevant, and timely segue from content to sponsor I’ve ever seen.”
@adx442
“ I happily watched this whole ad.”
Tim Belomo
“I’m influenced. Let me go see how much it is.”
Rob
“This is the most logical partnership I’ve ever seen in my life”
Andrew Crusoe
“When you know from the beginning that the entire video is a commercial but you watch it anyway … that’s some good stuff right there!”
@MisterItchy
“Also, this is the most brilliant partnership ever.”
That Midwestern Mom
“I trust them already bc they have genius taste in marketing.”
Erin @sneakybrownnoser
“Better than most corporate training films, right here.”
@jpo3811
“Now that’s an incredibly well matched ad.”
@joachimschoder
“As a person who hates ads, that was the most flawless, relevant, and timely segue from content to sponsor I’ve ever seen.”
@adx442
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