How We Positioned Dabima as the Go-To College Application Tool
We partnered with trusted creators to show how Dabima makes college applications easier to manage.
< THE CHALLENGE >
< RESULTS >
80k+
1.58%
- Reach parents and students through relatable voices
- Position Dabima as the go-to platform for managing college applications
- Drive direct signups and gather product feedback from creators
< Campaign Goals >
< Strategy >
We partnered with creators who regularly talk about school prep, application, and scholarships.
Our goal was to make Dabima feel like a natural solution they already use and trust.
Creators helped us translate Dabima’s value into everyday language their audience could relate to.
< HOW WE DID IT >
We handpicked creators to target two key audience groups – parents and counselors. Each influencer was given creative freedom to integrate Dabima into their content naturally.
They shared personal stories and pain points about the college application process, seamlessly introducing Dabima as a solution. The content varied in format, from casual, talking-head videos to screen recordings showing how Dabima helped them track deadlines, organize requirements, and foster collaboration between students, parents, and college counselors.
To drive sign-ups, we used strategic call to actions and automated CTA flows. This helped convert interest into action while keeping the engagement personal and authentic.
Throughout the campaign, we also collected creator feedback to refine the platform and ensure it met their, and our audience’s, needs.
< TAKEAWAYS >
With the right voices and real-life examples, educational technology platforms like Dabima can transform complex concepts into relatable and actionable messages.
< Post-Campaign Impact >
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