Turning SEO Experts into Advocates for a B2B SaaS Platform
We built a relationship-driven ambassador program that fuels leads, adoption, and authority for a SaaS brand.
< Industry >
SaaS
< Target market >
Global
< Client >
SE Ranking
< Product >
SEO software
< THE CHALLENGE >
SE Ranking had a bold vision – to make its platform the go-to SEO tool for content marketers and search professionals. By building a global influencer program, we turned thought leaders into brand ambassadors who demonstrated the platform’s value, driving product adoption and measurable business outcomes.
< RESULTS >
40+
Influencers
200+
Pieces of content
500k
Impressions
- Position SE Ranking as the trusted SaaS solution for SEO and digital marketing professionals.
- Drive new user acquisition through educational, authority-building content.
- Establish long-term influencer relationships to scale awareness and adoption.
< Campaign Goals >
This is some text inside of a div block.
< Strategy >
Our team designed an ambassador program that leveraged the authority of top SEO experts. We created a framework for educational storytelling, aligning each influencer’s content with the audience’s challenges.
< HOW WE DID IT >
By partnering with top SEO thought leaders, we generated hundreds of educational pieces of content, from blogs and webinars to in-depth online courses.
These long-term ambassador relationships meaningfully engaged the audience, showcased SE Ranking’s real-world value, and positioned the platform as a trusted choice for digital marketers.
< TAKEAWAYS >
Influencers power B2B success
In B2B marketing, trust and expertise win. Partnering with thought leaders to create value for the customer proved to be a powerful growth driver.
I had the pleasure of working with Mischka to launch SE Ranking’s influencer marketing program from scratch. They successfully built long-term relationships with key industry voices, which has brought measurable value to our brand and communications efforts.
Maria Kazakova
Team Lead, PR & Influencer Marketing, SE Ranking
< Post-Campaign Impact >
Most of the ambassador relationships we established evolved into multi-year trusted partnerships, creating a network of credible voices that continue to champion SE Ranking.
SEE MORE CASES
“ I happily watched this whole ad.”
Tim Belomo
“I’m influenced. Let me go see how much it is.”
Rob
“This is the most logical partnership I’ve ever seen in my life”
Andrew Crusoe
“When you know from the beginning that the entire video is a commercial but you watch it anyway … that’s some good stuff right there!”
@MisterItchy
“Also, this is the most brilliant partnership ever.”
That Midwestern Mom
“I trust them already bc they have genius taste in marketing.”
Erin @sneakybrownnoser
“Better than most corporate training films, right here.”
@jpo3811
“Now that’s an incredibly well matched ad.”
@joachimschoder
“As a person who hates ads, that was the most flawless, relevant, and timely segue from content to sponsor I’ve ever seen.”
@adx442
“ I happily watched this whole ad.”
Tim Belomo
“I’m influenced. Let me go see how much it is.”
Rob
“This is the most logical partnership I’ve ever seen in my life”
Andrew Crusoe
“When you know from the beginning that the entire video is a commercial but you watch it anyway … that’s some good stuff right there!”
@MisterItchy
“Also, this is the most brilliant partnership ever.”
That Midwestern Mom
“I trust them already bc they have genius taste in marketing.”
Erin @sneakybrownnoser
“Better than most corporate training films, right here.”
@jpo3811
“Now that’s an incredibly well matched ad.”
@joachimschoder
“As a person who hates ads, that was the most flawless, relevant, and timely segue from content to sponsor I’ve ever seen.”
@adx442
“ I happily watched this whole ad.”
Tim Belomo
“I’m influenced. Let me go see how much it is.”
Rob
“This is the most logical partnership I’ve ever seen in my life”
Andrew Crusoe
“When you know from the beginning that the entire video is a commercial but you watch it anyway … that’s some good stuff right there!”
@MisterItchy
“Also, this is the most brilliant partnership ever.”
That Midwestern Mom
“I trust them already bc they have genius taste in marketing.”
Erin @sneakybrownnoser
“Better than most corporate training films, right here.”
@jpo3811
“Now that’s an incredibly well matched ad.”
@joachimschoder
“As a person who hates ads, that was the most flawless, relevant, and timely segue from content to sponsor I’ve ever seen.”
@adx442
“ I happily watched this whole ad.”
Tim Belomo
“I’m influenced. Let me go see how much it is.”
Rob
“This is the most logical partnership I’ve ever seen in my life”
Andrew Crusoe
“When you know from the beginning that the entire video is a commercial but you watch it anyway … that’s some good stuff right there!”
@MisterItchy
“Also, this is the most brilliant partnership ever.”
That Midwestern Mom
“I trust them already bc they have genius taste in marketing.”
Erin @sneakybrownnoser
“Better than most corporate training films, right here.”
@jpo3811
“Now that’s an incredibly well matched ad.”
@joachimschoder
“As a person who hates ads, that was the most flawless, relevant, and timely segue from content to sponsor I’ve ever seen.”
@adx442
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We turn influence into impact.
