Creating an Influencer Ecosystem in Embedded Software Security
We built a thought leadership influencer campaign that positioned RunSafe as a trusted voice in embedded software security.
< Industry >
Cybersecurity
< Target market >
USA
< Client >
RunSafe Security
< Product >
Embedded software security solution
< THE CHALLENGE >
RunSafe wanted to reach security and engineering leaders in one of the most specialized areas of cybersecurity: embedded software security. The challenge wasn’t just creating engaging content for a highly technical audience—it was proving that an influencer ecosystem for this niche even existed. For Mischka, a B2B influencer marketing agency specializing in cybersecurity and enterprise technology, this was exactly the kind of challenge we love to solve.
By partnering with respected embedded systems experts, we helped RunSafe educate technical audiences on modern embedded security risks and the need for proactive protection.
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< RESULTS >
Influencer content sparked real industry conversations and outperformed RunSafe's organic social content by 20x.
20x
Organic Social Engagement
- Drive awareness around embedded software security risks
- Position RunSafe as the leader in vulnerability identification and memory safety protection
< Campaign Goals >
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< Strategy >
We used storytelling and technical education to show how embedded exploits happen in the real world and why memory safety has become a critical issue for modern connected devices.
The campaign highlighted the limitations of patching and reactive security models, positioning proactive protection as the smarter long-term approach for embedded systems.
< HOW WE DID IT >
Rather than spreading budget across a large number of creators, we focused on deeper, more strategic partnerships with highly relevant influencers in the embedded systems space.
We prioritized long-form video content featuring educational, native product integrations around memory safety, SBOMs, and supply chain risks
We further expanded the impact by repurposing the content across owned channels and sales materials.
< TAKEAWAYS >
Technical audiences respond to expertise
By partnering with trusted cybersecurity voices and focusing on educational, discussion-driven content, we helped RunSafe build credibility around a highly complex topic while creating meaningful engagement with the right decision makers.
< Post-Campaign Impact >
The campaign created a library of evergreen thought leadership content that continues to support brand awareness, sales conversations, and industry positioning long after the initial launch.
SEE MORE CASES
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“ I happily watched this whole ad.”
Tim Belomo
“I’m influenced. Let me go see how much it is.”
Rob
“This is the most logical partnership I’ve ever seen in my life”
Andrew Crusoe
“When you know from the beginning that the entire video is a commercial but you watch it anyway … that’s some good stuff right there!”
@MisterItchy
“Also, this is the most brilliant partnership ever.”
That Midwestern Mom
“I trust them already bc they have genius taste in marketing.”
Erin @sneakybrownnoser
“Better than most corporate training films, right here.”
@jpo3811
“Now that’s an incredibly well matched ad.”
@joachimschoder
“As a person who hates ads, that was the most flawless, relevant, and timely segue from content to sponsor I’ve ever seen.”
@adx442
“ I happily watched this whole ad.”
Tim Belomo
“I’m influenced. Let me go see how much it is.”
Rob
“This is the most logical partnership I’ve ever seen in my life”
Andrew Crusoe
“When you know from the beginning that the entire video is a commercial but you watch it anyway … that’s some good stuff right there!”
@MisterItchy
“Also, this is the most brilliant partnership ever.”
That Midwestern Mom
“I trust them already bc they have genius taste in marketing.”
Erin @sneakybrownnoser
“Better than most corporate training films, right here.”
@jpo3811
“Now that’s an incredibly well matched ad.”
@joachimschoder
“As a person who hates ads, that was the most flawless, relevant, and timely segue from content to sponsor I’ve ever seen.”
@adx442
“ I happily watched this whole ad.”
Tim Belomo
“I’m influenced. Let me go see how much it is.”
Rob
“This is the most logical partnership I’ve ever seen in my life”
Andrew Crusoe
“When you know from the beginning that the entire video is a commercial but you watch it anyway … that’s some good stuff right there!”
@MisterItchy
“Also, this is the most brilliant partnership ever.”
That Midwestern Mom
“I trust them already bc they have genius taste in marketing.”
Erin @sneakybrownnoser
“Better than most corporate training films, right here.”
@jpo3811
“Now that’s an incredibly well matched ad.”
@joachimschoder
“As a person who hates ads, that was the most flawless, relevant, and timely segue from content to sponsor I’ve ever seen.”
@adx442
“ I happily watched this whole ad.”
Tim Belomo
“I’m influenced. Let me go see how much it is.”
Rob
“This is the most logical partnership I’ve ever seen in my life”
Andrew Crusoe
“When you know from the beginning that the entire video is a commercial but you watch it anyway … that’s some good stuff right there!”
@MisterItchy
“Also, this is the most brilliant partnership ever.”
That Midwestern Mom
“I trust them already bc they have genius taste in marketing.”
Erin @sneakybrownnoser
“Better than most corporate training films, right here.”
@jpo3811
“Now that’s an incredibly well matched ad.”
@joachimschoder
“As a person who hates ads, that was the most flawless, relevant, and timely segue from content to sponsor I’ve ever seen.”
@adx442
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