From Zero to 600+ Creators: How We Made Privacy Go Viral

We proved influencer marketing can outperform paid media.

< Industry >
Cybersecurity
< Target market >
North America
< Client >
DeleteMe
< Product >
Personal data removal service

< THE CHALLENGE >

What started as an experiment with a handful of influencers is now a growth engine. Three years, 600+ collaborations, and 3,000+ content pieces later, we built a scalable customer acquisition channel that keeps delivering.

< RESULTS >

600+

influencers activated

3000+

Content pieces created
  • Build DeleteMe’s influencer program from the ground up
  • Drive ROI-positive customer acquisition via organic influencer content
  • Lower CAC through testing, storytelling, and niche exploration

< Campaign Goals >

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< Strategy >

Our big idea was simple – let’s make privacy feel personal.

‍

We built a storytelling framework tailored to each influencer’s audience, integrating privacy concerns into real conversations: A farmer breaking down “pig butchering” scams;A comedian interviewing a celebrity hacker to expose the dark world of data brokers;A political activist explaining the real risk of being doxxed.

‍

No creative angle was too unconventional. Every story was designed to resonate deeply, turning privacy from a technical problem into an urgent, personal need.

No platform was off-limits. We successfully scaled the program across YouTube, podcasts, TikTok, Instagram, and Substack.

< HOW WE DID IT >

The program’s success was built on meticulous operational precision and constant optimization:

Relentless Testing. We tested dozens of influencer niches, content angles, and messaging styles, analyzing thousands of data points to understand what actually drives conversions.

‍

Audience-First Storytelling. Every creator was carefully briefed to frame DeleteMe through the lens of their audience’s values and experiences. Cross-Platform Scaling. Whether it was a deep-dive YouTube video, a viral TikTok, or a podcast conversation, we optimized the message to fit each platform.

‍

Operational Excellence. Behind the scenes, our team orchestrated hundreds of creator relationships, managed deliverables at scale, and refined campaign operations to ensure consistency without sacrificing creativity.

‍

Always-On Optimization. We obsessed over data, dissected every piece of content, and iterated on creative formats to continually improve CAC and conversion rates.

< TAKEAWAYS >

Influencer marketing done right = strong ROI.

We don’t chase viral content for the sake of it. We built a system that scaled creators, stories, and results, turning influencer marketing into a reliable, predictable growth engine.

Working with Mischka has been a great experience. Their team is professional and does a great job of balancing relationship-building on the creator side with attending to the needs of the brands they work with.
Ethan Mantel
Head of Influencer Marketing, DeleteMe

< Post-Campaign Impact >

The brand's influencer program became a self-sustaining growth engine, delivering measurable impact across reach, engagement, and acquisition.

SEE MORE CASES

Cybersecurity

Scaling VPN Installs With Influencer Marketing

View Case Study
“ I happily watched this whole ad.”
Tim Belomo
“I’m influenced. Let me go see how much it is.”
Rob
“This is the most logical partnership I’ve ever seen in my life”
Andrew Crusoe
“When you know from the beginning that the entire video is a commercial but you watch it anyway … that’s some good stuff right there!”
@MisterItchy
“Also, this is the most brilliant partnership ever.”
That Midwestern Mom
“I trust them already bc they have genius taste in marketing.”
Erin @sneakybrownnoser
“Better than most corporate training films, right here.”
@jpo3811
“Now that’s an incredibly well matched ad.”
@joachimschoder
“As a person who hates ads, that was the most flawless, relevant, and timely segue from content to sponsor I’ve ever seen.”
@adx442
“ I happily watched this whole ad.”
Tim Belomo
“I’m influenced. Let me go see how much it is.”
Rob
“This is the most logical partnership I’ve ever seen in my life”
Andrew Crusoe
“When you know from the beginning that the entire video is a commercial but you watch it anyway … that’s some good stuff right there!”
@MisterItchy
“Also, this is the most brilliant partnership ever.”
That Midwestern Mom
“I trust them already bc they have genius taste in marketing.”
Erin @sneakybrownnoser
“Better than most corporate training films, right here.”
@jpo3811
“Now that’s an incredibly well matched ad.”
@joachimschoder
“As a person who hates ads, that was the most flawless, relevant, and timely segue from content to sponsor I’ve ever seen.”
@adx442
“ I happily watched this whole ad.”
Tim Belomo
“I’m influenced. Let me go see how much it is.”
Rob
“This is the most logical partnership I’ve ever seen in my life”
Andrew Crusoe
“When you know from the beginning that the entire video is a commercial but you watch it anyway … that’s some good stuff right there!”
@MisterItchy
“Also, this is the most brilliant partnership ever.”
That Midwestern Mom
“I trust them already bc they have genius taste in marketing.”
Erin @sneakybrownnoser
“Better than most corporate training films, right here.”
@jpo3811
“Now that’s an incredibly well matched ad.”
@joachimschoder
“As a person who hates ads, that was the most flawless, relevant, and timely segue from content to sponsor I’ve ever seen.”
@adx442
“ I happily watched this whole ad.”
Tim Belomo
“I’m influenced. Let me go see how much it is.”
Rob
“This is the most logical partnership I’ve ever seen in my life”
Andrew Crusoe
“When you know from the beginning that the entire video is a commercial but you watch it anyway … that’s some good stuff right there!”
@MisterItchy
“Also, this is the most brilliant partnership ever.”
That Midwestern Mom
“I trust them already bc they have genius taste in marketing.”
Erin @sneakybrownnoser
“Better than most corporate training films, right here.”
@jpo3811
“Now that’s an incredibly well matched ad.”
@joachimschoder
“As a person who hates ads, that was the most flawless, relevant, and timely segue from content to sponsor I’ve ever seen.”
@adx442

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