Event Amplified: How Influencers Took Over CyberMarketingCon

We helped CyberMarketingCon reach new audiences by teaming up with influential voices in cybersecurity.

< Industry >
Cybersecurity
< Target market >
Global
< Client >
CyberMarketingCon
< Product >
Industry Conference

< THE CHALLENGE >

At Mischka, we believe influencer campaigns are about showing up for people and communities. That’s exactly what we did for CyberMarketingCon, a vibrant gathering of cybersecurity marketers who are dedicated to supporting and empowering one another. Our role was to help this community’s energy and passion reach new corners of the industry in an authentic, heartfelt way.

< RESULTS >

30K+

Organic Reach

25+

pieces of content
  • Increase awareness of CyberMarketingCon among new, relevant audiences.
  • Drive authentic interest and conversation ahead of the event

‍

< Campaign Goals >

This is some text inside of a div block.

< Strategy >

We focused on relationship-first influencer activation, partnering with credible industry voices who already had the trust of founders, executives, and security professionals.

Our team encouraged influencers to share what genuinely interested them about the event, making the content feel natural, relevant, and personal.

< HOW WE DID IT >

Behind the scenes, our team coordinated influencer participation end to end, aligned on content direction, tracked deliverables, and ensured timely publication across platforms.

‍

We encouraged influencers to share what genuinely excited them: sessions they were looking forward to, standout moments from the event, and why CyberMarketingCon resonated with them on a personal level. 

‍

That authenticity carried through in the response, as comment sections turned into conversations, with people asking questions, tagging colleagues, and expressing real interest in attending.

< TAKEAWAYS >

Authenticity drives engagement.

When thought leaders genuinely care about an event, their audiences feel it and respond.

< Post-Campaign Impact >

Through influencer partnerships, we introduced CyberMarketingCon to new audiences and generated a sense of shared enthusiasm around the event, uniting thousands of cybersecurity marketers.

SEE MORE CASES

Cybersecurity

From Zero to 600+ Creators: How We Made Privacy Go Viral

View Case Study
Cybersecurity

Scaling VPN Installs With Influencer Marketing

View Case Study
“ I happily watched this whole ad.”
Tim Belomo
“I’m influenced. Let me go see how much it is.”
Rob
“This is the most logical partnership I’ve ever seen in my life”
Andrew Crusoe
“When you know from the beginning that the entire video is a commercial but you watch it anyway … that’s some good stuff right there!”
@MisterItchy
“Also, this is the most brilliant partnership ever.”
That Midwestern Mom
“I trust them already bc they have genius taste in marketing.”
Erin @sneakybrownnoser
“Better than most corporate training films, right here.”
@jpo3811
“Now that’s an incredibly well matched ad.”
@joachimschoder
“As a person who hates ads, that was the most flawless, relevant, and timely segue from content to sponsor I’ve ever seen.”
@adx442
“ I happily watched this whole ad.”
Tim Belomo
“I’m influenced. Let me go see how much it is.”
Rob
“This is the most logical partnership I’ve ever seen in my life”
Andrew Crusoe
“When you know from the beginning that the entire video is a commercial but you watch it anyway … that’s some good stuff right there!”
@MisterItchy
“Also, this is the most brilliant partnership ever.”
That Midwestern Mom
“I trust them already bc they have genius taste in marketing.”
Erin @sneakybrownnoser
“Better than most corporate training films, right here.”
@jpo3811
“Now that’s an incredibly well matched ad.”
@joachimschoder
“As a person who hates ads, that was the most flawless, relevant, and timely segue from content to sponsor I’ve ever seen.”
@adx442
“ I happily watched this whole ad.”
Tim Belomo
“I’m influenced. Let me go see how much it is.”
Rob
“This is the most logical partnership I’ve ever seen in my life”
Andrew Crusoe
“When you know from the beginning that the entire video is a commercial but you watch it anyway … that’s some good stuff right there!”
@MisterItchy
“Also, this is the most brilliant partnership ever.”
That Midwestern Mom
“I trust them already bc they have genius taste in marketing.”
Erin @sneakybrownnoser
“Better than most corporate training films, right here.”
@jpo3811
“Now that’s an incredibly well matched ad.”
@joachimschoder
“As a person who hates ads, that was the most flawless, relevant, and timely segue from content to sponsor I’ve ever seen.”
@adx442
“ I happily watched this whole ad.”
Tim Belomo
“I’m influenced. Let me go see how much it is.”
Rob
“This is the most logical partnership I’ve ever seen in my life”
Andrew Crusoe
“When you know from the beginning that the entire video is a commercial but you watch it anyway … that’s some good stuff right there!”
@MisterItchy
“Also, this is the most brilliant partnership ever.”
That Midwestern Mom
“I trust them already bc they have genius taste in marketing.”
Erin @sneakybrownnoser
“Better than most corporate training films, right here.”
@jpo3811
“Now that’s an incredibly well matched ad.”
@joachimschoder
“As a person who hates ads, that was the most flawless, relevant, and timely segue from content to sponsor I’ve ever seen.”
@adx442

Your brand deserves the spotlight. We'll get you there.

Let’s Talk
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

We turn influence into impact.

Follow Us on Linkedin
Follow us on Linkedin
ServicesCase StudiesInsightsBack to Top
Back to Top
Privacy Policy
© 2025 Mischka. All rights reserved.