Scaling VPN Installs With Influencer Marketing

We helped Hotspot Shield stand out in a crowded VPN market with hyper-targeted influencer messaging that drove product installs.

< Industry >
Cybersecurity
< Target market >
Global
< Client >
Hotspot Shield
< Product >
VPN

< THE CHALLENGE >

To help Hotspot Shield VPN scale user acquisition, we built a global influencer campaign tailored to diverse audiences. Whether it was a gamer switching servers or a traveler securing public Wi-Fi, each creator delivered a message that felt personal and relevant.

< RESULTS >

40+

Influencers Activated

10M+

Impressions

5.7%

CTR
  • Deliver Hotspot Shield’s value proposition to diverse demo groups
  • Drive product installs at scale

< Campaign Goals >

This is some text inside of a div block.

< Strategy >

VPNs are universal but not one-size-fits-all. Whether it’s for streaming, gaming, working remotely, or just everyday browsing, different users care about different things — speed, privacy, access, or safety.

‍

We started by defining clear audience segments and mapped specific product benefits to each one. The goal was simple: make the VPN feel relevant, useful, and worth installing, no matter who you are or what you do online.

< HOW WE DID IT >

We partnered with over 40 creators across travel, gaming, tech, parenting, and entertainment.

‍

Each creator delivered a tailored message based on what their audience cared about — security on public Wi-Fi, access to geo-blocked content, gaming latency, or family safety.

‍

We worked with creators across YouTube, Instagram, and Twitch, ensuring multi-touch visibility and varied creative formats.

< TAKEAWAYS >

Influencer marketing drives real performance.

With the right message and targeting, it becomes a highly cost-effective acquisition channel.

One product, many stories.

Custom messaging for different user groups unlocked broad appeal to diverse audience segments.

< Post-Campaign Impact >

The campaign significantly boosted Hotspot Shield’s global user base. In the months following, the company secured $295M in additional funding, reinforcing its momentum and leadership in the online privacy space.

SEE MORE CASES

Cybersecurity

From Zero to 600+ Creators: How We Made Privacy Go Viral

View Case Study
“ I happily watched this whole ad.”
Tim Belomo
“I’m influenced. Let me go see how much it is.”
Rob
“This is the most logical partnership I’ve ever seen in my life”
Andrew Crusoe
“When you know from the beginning that the entire video is a commercial but you watch it anyway … that’s some good stuff right there!”
@MisterItchy
“Also, this is the most brilliant partnership ever.”
That Midwestern Mom
“I trust them already bc they have genius taste in marketing.”
Erin @sneakybrownnoser
“Better than most corporate training films, right here.”
@jpo3811
“Now that’s an incredibly well matched ad.”
@joachimschoder
“As a person who hates ads, that was the most flawless, relevant, and timely segue from content to sponsor I’ve ever seen.”
@adx442
“ I happily watched this whole ad.”
Tim Belomo
“I’m influenced. Let me go see how much it is.”
Rob
“This is the most logical partnership I’ve ever seen in my life”
Andrew Crusoe
“When you know from the beginning that the entire video is a commercial but you watch it anyway … that’s some good stuff right there!”
@MisterItchy
“Also, this is the most brilliant partnership ever.”
That Midwestern Mom
“I trust them already bc they have genius taste in marketing.”
Erin @sneakybrownnoser
“Better than most corporate training films, right here.”
@jpo3811
“Now that’s an incredibly well matched ad.”
@joachimschoder
“As a person who hates ads, that was the most flawless, relevant, and timely segue from content to sponsor I’ve ever seen.”
@adx442
“ I happily watched this whole ad.”
Tim Belomo
“I’m influenced. Let me go see how much it is.”
Rob
“This is the most logical partnership I’ve ever seen in my life”
Andrew Crusoe
“When you know from the beginning that the entire video is a commercial but you watch it anyway … that’s some good stuff right there!”
@MisterItchy
“Also, this is the most brilliant partnership ever.”
That Midwestern Mom
“I trust them already bc they have genius taste in marketing.”
Erin @sneakybrownnoser
“Better than most corporate training films, right here.”
@jpo3811
“Now that’s an incredibly well matched ad.”
@joachimschoder
“As a person who hates ads, that was the most flawless, relevant, and timely segue from content to sponsor I’ve ever seen.”
@adx442
“ I happily watched this whole ad.”
Tim Belomo
“I’m influenced. Let me go see how much it is.”
Rob
“This is the most logical partnership I’ve ever seen in my life”
Andrew Crusoe
“When you know from the beginning that the entire video is a commercial but you watch it anyway … that’s some good stuff right there!”
@MisterItchy
“Also, this is the most brilliant partnership ever.”
That Midwestern Mom
“I trust them already bc they have genius taste in marketing.”
Erin @sneakybrownnoser
“Better than most corporate training films, right here.”
@jpo3811
“Now that’s an incredibly well matched ad.”
@joachimschoder
“As a person who hates ads, that was the most flawless, relevant, and timely segue from content to sponsor I’ve ever seen.”
@adx442

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